Research Information

Breaking New Ground

The mind is not divorced from the body; the two operate as an inseparable unit. We are discovering a new way of understanding human psychology through its inter-correlation with micro and macro body expressions. Through an analyses of your facial expressions against hundreds of people, we generate a customized profile and match you to others who share your visual signature. This project is still in an early research phase, with more news and publications to come in the near future. But here is a quick summary of what we are discovering:

Human Expressions are Innately Tied to Psychic Experience

Charles Darwin was among the first to notice that facial expressions were an intrinsic part of man’s psychology and behavior, detailing his observations in his 1872 book “The Expression of the Emotions in Man and Animals.” However, Paul Ekman would be the first to confirm this hypothesis in the 1960’s after seeing that the connection between emotions and facial expressions remained consistent not only across all modern cultures, but also in indigenous cultures never before exposed to the norms of the developed world. Ekman then created the Facial Action Coding System (FACS) to chronicle these expressions and to note what emotions are linked to what groups of facial muscles.

But while Ekman focused on isolating emotions via expressions, we have expanded his research by also identifying cognitive elements through expressions. We can now correlate expressions to modes of mental processing such as memory recall, association formation and executive functioning. While Ekman can tell you what you are feeling, we can tell you –in a general sense– what you are thinking; how you are building your thoughts in real-time.

Human Expressions are consistent among Identical Twins

The next remarkable discovery was found by studying dozens of identical twins, where we saw that all pairs of identical twins shared the same “expressive profile.” Now, it is obvious to anyone that identical twins share the same skeletal structure and appearance (physiognomy) but what is not obvious is that they should share the same gesticulation style, saccades pattern, facial muscle tension, body tempo and voice intonation — even when raised separately for decades at a time. The illumination of this fact suggests that a person’s expressive profile is intrinsic rather than learned, and so too with it the thinking and cognitive processing that rests behind those expressions.

Twin expert Nancy Segal makes note of the conjunction of nature and nurture that creates individuality, stating that roughly 50% of who we are can be attributed to nature and the other 50% to nurture. A person’s expressive profile –and thus their underlying cognitive metabolism– can be said to belong to the former. This hypothesis has wide reaching implications, as it suggests that how we metabolize our thoughts is fixed into our nature, even though the specific contents we fill them with can vary. What we cannot control is how we formulate our consciousness, but what we do have control over is how our chosen life-path participates with that nature in the creation of our personality.

Unrelated Individuals with Identical Expressions share similar Psychologies

Now we know that identical twins have the same expressive profile and these expressions mark an alignment of cognitive activity, but is this limited to twins? An analysis of over 1,000 subjects –twins and non-twins alike– has revealed that the same principle which ties twins together can also tie strangers together. Two unrelated individuals who display the same expressive profile will share about as much with each other, in a cognitive sense, as identical twins. Because of the way the mind and body are intrinsically interdependent, an alignment of cognitive processing begets an alignment of physical signals.

This allows us to cluster people into groups –or types– by naturally occurring similarities in expressive profiles. When we study those belong to an expressive profile, we also find a very predictable set of behavioral characteristics. Psychological profiles are written around these emergent differences and can be used to predict what a new subject’s psychology will be like, based on what expressive profile they display.

Carl Jung saw it first

Lastly, the psychological attributes rising from these expressive profiles share a striking and unignorable resemblance to those attributes first outlined by Carl Jung in his book “Psychological Types.” And while his initial outline of these types was hazy and incomplete, our investigation has unearthed –in far greater detail– the reality that Jung first glimpsed and articulated in much earlier terms.

Submit Your Video

To get your profile, record two 5 minute videos in different settings,
answering a few interviewer questions and we will analyze your
body mannerisms to reveal what your expressive
profile says about you.

$50 | Yes, I want to know my Type.

© Copyright 2012-2020 J.E. Sandoval


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